About

Apollo Swim is a British brand founded and designed by Alice Broadley.
With minimal cuts and wild prints, Apollo Swim is designed to ensure a flattering fit, making you feel confident, sexy and empowered.

Brand Story

Apollo Swim is inspired by the relaxed Australian lifestyle. I previously lived in Australia for 2 years and loved the personal boutique shopping experience and work to beach lifestyle that Melbourne offered. After moving back home to the UK, I couldn't find any swimwear styles that resembled the iconic brands I found whilst living in Australia.
The name Apollo is taken from the Greek God of the Sun, Apollo. I love reading Greek myths and believe every woman should feel like a goddess.

Brand Values

I am passionate about women having the freedom to make their own choices, especially when it comes to their body, their closet and their career. Apollo Swim is made for women who feel confident and comfortable in their own skin, and aren't afraid to show it.

Every Apollo Swim piece is hand crafted from start to finish, cut, sewn and packaged in-house and ethically made in the UK. You can find more about Apollo Swim's ethical practice here.

Love Alice x