My Story

Hey! Welcome to Apollo Swim!

My name is Alice and I founded Apollo Swim 3 years ago.

I had recently moved back home to the UK from Australia, where I was living in Melbourne for two years. Upon returning home, I found it so hard to find swimwear that was a flattering fit, easy for tanning and made me feel confident and sexy! There was no stand out swimwear brands in the UK and I didn’t want to wait by ordering it in from my favourite brands in Australia. So I taught myself to sew and with a bit of encouragement from my housemates and friends, Apollo Swim was born!

So fast forward 3 years, after slogging away in retail part time and making bikinis part time, I’m now grateful to be in a position where I can focus on my dream of being a global swimwear brand full time! Every piece is handcrafted from start to finish, cut, sewn and packaged in house by me, with no industrial machinery involved. So when I say it is hand made – it really is hand made!

I have always been passionate about and inspired by travel, and wanted to bring back the relaxed beach lifestyle I had in Australia to the UK.
Apollo Swim is created to be minimalist in design for girls that get it! Minimalist cut to ensure you achieve the maximum tan!

Quality is important to me and I’m now so confident in my own bikinis I don’t buy other bikinis – I only wear my own!

Seeing you in bikinis that I have made myself blows my mind and I am so grateful to you for being part of the Apollo Swim Team! Please keep tagging @apolloswimwear in your pictures!

Thank you for your continued support!

Love Alice Xx

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